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Logo design
Moshgirl Shop
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Moshgirl Shop is a second-hand and vintage resale store with a vibrant, playful personality. The goal was to create a logo and visual identity that reflects the shop’s bold, eclectic style while standing out in a crowded resale market.
The logo uses bold typography and bright, attention-grabbing colors to capture MoshGirl Shop’s lively and fun aesthetic. It balances nostalgia with modern style, reflecting the curated vintage pieces the store sells while appealing to trend-conscious customers.
I developed a vibrant color palette to support the playful tone of the brand. These colors carry through all brand touchpoints to create a consistent, energetic, and recognizable identity.
I designed business cards that incorporate the logo and brand colors, making them bold, playful, and functional. These cards reflect MoshGirl Shop’s personality while maintaining professional usability.
Design Concept:
Final logo and color palette.
Final designs:
Alexandra Villarreal
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